Our Full-Year 2016 Recap

As a grassroots project that was started last year, we are very proud of our accomplishments to date as it has been an incredible year for us as we were able to grow our presence and relationships in Argentina, Ecuador and Costa Rica. As a pleasant surprise, we increased our donations by 18% on a year-over-year basis with the thanks of our social enterprise portion of Project #ShowSumLove that we started only a few months ago.

We continue to believe that offering products to consumers where 100% of donations are deployed to those in need is more meaningful to the consumer and our non-profit recipients. Project #ShowSumLove is a proxy for for our donors and customers to provide acts of kindness and generosity to impoverished communities in South and Central America.

We want to say thank you to those who have helped us grow this project and especially to Nalu Tribe for their exclusive design for our quick-dry leggings, Founder of Gudrun Hardes of WSUP Toronto showing local support and our fabulous brand ambassadors Kim & Jill of Surfing The Dream!

Performance and Financial Highlights

January 2016

As we officially launched Project #ShowSumLove, we made our way to Ciudad Oculta (Villa 15) during our trip Buenos Aires, Argentina to work with non-profit, L.I.F.E Argentina. It was there where we deployed C$2,000 to purchase necessities for the local soup kitchen, school supplies along with the annual sponsorship of two young girls in this impoverished community.

June 2016

Ecuador was affected by a horrific earthquake in the spring and we headed down to do our part to help out by bringing down a suitcase of medical supplies from Not Just Tourists Toronto, 17 lifestraw family 1.0 water filters, copious amounts of swag bags of hygiene products and a donation to the local orphanage in Montañita, Santa Maria de la Esperenza. 


November 2016

Wandering the streets of Jacó, we ran into Cruz Roja de Costa Rica collecting supplies for those affected by Hurricane Otto. In honour of our first online purchase we have ever received (yay!), we purchased 5 gallons of filtered water to add to their pile of goods heading to the north of Costa Rica.

December 2016

As we wrapped up a steady year and saw a modest 18% increase in donations, we were happy to deploy US$300 as a first of two instalments for the continued sponsorships of our two girls; with a second instalment hoping to be raised and deployed by June 2017. Additionally, in support of the many orphans in Ecuador who touched our hearts and the good people of Montañita Spanish School; we deployed US$200 to support them to buy the necessities for the children.

As we move into a new year, we hope to continue to grow our presence to provide socially impactful goods to consumers so that they know that 100% of profits are used to provide opportunities to those who need one. 

For more specific project information, galleries and use of proceeds, please visit Our Projects.


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