Recall the face of the poorest and the weakest man whom you may have seen and ask yourself if the step you contemplate is going to be of any use to him.

Will he gain anything by it? Will it restore him to a control over his own life and destiny? 

The test alone can make our plans and programs meaningful.

Mahtma Gandhi

Project #ShowSumLove is a Toronto-based non-profit initiative that was founded on five basic principles: 

  • Develop strong, trusting, strategic partnerships with non-governmental organizations;
  • Support organizations that work with underprivileged communities through education, literacy and on-going sustainability projects;
  • Consistent, transparent and responsible financial reporting;
  • Value creation through experiences and opportunities for those in need; and
  • Being the proxy for kindness and generosity of supporters of our project.

We strongly believe that as travellers (of any style), we have an opportunity to do good in the areas we travel to or through. Inspired by a trip to Ecuador in January 2015, we made it our mission to do what we could to bring kindness, resources and positive experiences to impoverished communities to where we travel to. The philosophy behind our project? To bring the Human back to HUMANity ♥ 

What do we do?

Simply put, we look to inspire travellers to give back to the countries and areas they are travelling to.

No matter where in the world you go, there are always opportunities to spread kindness, hope, positive vibes and resources with simple acts of kindness. Even in big cities like Toronto, NYC, London, Paris, Rio de Janiero and Buenos Aires, there are individuals, communities and non-governmental organizations that would appreciate gestures of any size.

How do we do it?

Initially, our initiative was based on the generosity of our personal network through the collection of travel-sized products or financial contributions ~6 weeks before departing to our next destination. 

Recently, we made the decision to expand our offerings by launching an online store where profits made from sales are collected and recorded to deploy to our on-the-ground strategic partners. 

Where do the donations go?

The relationships with our strategic partners are a result of our internal research and due diligence process. It is absolutely crucial that our partners are 100% aligned with our founding principles, especially in providing financial and operational transparency.

If it is a new partner, we will only deploy the donations to purchase the required resources in-person. If it is an existing partnership with on-going projects, we are happy to continue funding but do expect to see regular updates and details of how the proceeds are deployed.